Websites that sell.
Emails that drive
revenue.
Ads that bring buyers,
not browsers.
Shopify CRO, Klaviyo email systems, and high-intent Google Ads for ecommerce brands. Lead generation websites and search ads that turn clicks into clients for service businesses.
Currently accepting 2 new clients
Track record
building for eight-figure ecommerce brands
in ad spend managed across Google Ads
of client revenue from email systems I built
in ecommerce
ad spend managed
client revenue from email
Worked with
“Having one person who understands our entire ecommerce stack — from the store to the emails to the ads — has been huge for Growplay. Lee's been instrumental in growing sales with our international launches in the UK, the US, and New Zealand.”
Dylan S.
Founder at Growplay
Services
Four things, done properly.
Websites & CRO
Shopify stores built to convert. Lead gen sites built to book clients. Both built to perform.
- Shopify CRO & multi-market builds
- Lead gen sites & booking flows
- Custom product builders
Email & Nurture Systems
Klaviyo flows for ecommerce revenue. Email nurture sequences that turn enquiries into clients.
- Revenue flows & cart recovery
- Lead nurture sequences
- List growth & campaigns
High-Intent Google Ads
Search campaigns targeting buyers and people actively looking for your services. No wasted spend.
- Product & service search ads
- ROAS & CPA-focused bidding
- Transparent reporting
AI & Automation
Eliminate manual work and scale what's already working with practical AI.
- Workflow automation
- AI-powered content
- Process optimisation
Process
How it works.
Direct access
You talk to the person doing the work. No account managers in between.
Pick what you need
One service or all four. Start where it makes sense, scale when you're ready.
Fast turnaround
No approval chains or internal meetings. Brief it, it gets done.
Skin in the game
Your results are my reputation. When something's off, I'm already on it.
Work
Recent projects
Building email as a core revenue channel
Multi-market ecommerce brand relying on ad-hoc campaigns with underutilised automation.
A predictable, always-on channel driving consistent revenue.
Multi-market Shopify expansion
Australian ecommerce brand expanding internationally.
Built for international scale.
High-intent search for Perth Mobile Vet
Local mobile vet service where every enquiry represents high customer value.
Demand capture, not traffic generation.
First website for PackedUp packing service
New business needing their first professional online presence.
From zero to conversion-ready.
Want to talk?
Book a 20-minute call. I'll tell you honestly if I can help, and if I can't, I'll point you in the right direction.