Build it.Launch it.Grow it.
I build high-converting websites, Klaviyo email systems, and Google Ads campaigns for ecommerce brands and service businesses across AU, UK, US, and NZ.
Currently accepting 2 new clients
building for global ecommerce brands
in ad spend managed across Google Ads
served across AU, UK, US, NZ
Having one person who understands our entire ecommerce stack — from the website to the emails to the ads — has been huge for Growplay. Lee's been instrumental in growing sales with our international launches in the UK, the US, and New Zealand.
Dylan S.
Founder at Growplay
Services
Three things, done properly.
Process
How it works.
Direct access
You talk to the person doing the work. No account managers in between.
Pick what you need
One service or all three. Start where it makes sense, scale when you're ready.
Fast turnaround
No approval chains or internal meetings. Brief it, it gets done.
Skin in the game
Your results are my reputation. When something's off, I'm already on it.
Work
Recent projects
Growplay
Scaling an international e-commerce brand.
Shopify redesign, Klaviyo email flows driving +30% of revenue, and Google Ads across 4 markets.
PackedUp
From zero to conversion-ready.
First online presence for a premium packing service.
Perth Mobile Vet
High-intent search capture for a delicate, high-value local service.
Search-focused Google Ads driving qualified bookings month over month.
Every project is different, so I don’t publish fixed prices. Book a call and I’ll give you an honest quote based on your actual needs — no pressure, no vague “it depends” runaround.
I build the full flow architecture — welcome series, abandoned cart, browse abandonment, post-purchase, and win-back sequences. Plus signup forms, segmentation, and campaign templates. Everything’s built to run on autopilot and drive 30–40% of your store’s revenue.
Both. I’ve managed multi-market campaigns for eight-figure ecommerce brands and built lead-gen sites for solo operators. As long as you want measurable results and not just a pretty website, we’ll work well together.
A landing page or simple site can be live in 1–2 weeks. A full Shopify store with email flows and ad campaigns is usually 4–8 weeks depending on complexity. I’ll give you a realistic timeline upfront.
Both. Some clients need a website built and that’s it. Others want ongoing Google Ads management, monthly email campaigns, and CRO improvements. We’ll figure out what makes sense for your business.
Ecommerce brands (Shopify) and local service businesses. I’ve worked across footwear, kids’ play equipment, wearable tech, packing services, veterinary, and education. If you sell online or need leads from search, we should talk.
Agencies give you account managers and junior staff doing the actual work. With me, you get 10+ years of hands-on experience — no layers, no handoffs. When something needs to change, you message me and it happens.
Want to talk?
Book a 20-minute call. I'll tell you honestly if I can help, and if I can't, I'll point you in the right direction.