Build it.
Launch it.
Grow it.
I build high-converting websites, Klaviyo email systems, and Google Ads campaigns for ecommerce brands and service businesses across AU, UK, US, and NZ.
Currently accepting 2 new clients
building for global ecommerce brands
in ad spend managed across Google Ads
served across AU, UK, US, CA, NZ





Having one person who understands our entire ecommerce stack — from the website to the emails to the ads — has been huge for Growplay. Lee's been instrumental in growing sales with our international launches in the UK, the US, and New Zealand.

Dylan S.
Founder at Growplay
Services
Three things, done properly.
Websites & CRO
Shopify stores built to convert. Lead gen sites built to book clients. Both built to perform.
- Shopify CRO & multi-market builds
- Lead gen sites & booking flows
- Custom product builders
- Conversion rate optimisation
Email & Nurture Systems
Klaviyo flows for ecommerce revenue. Email nurture sequences that turn enquiries into clients.
- Revenue flows & cart recovery
- Lead nurture sequences
- List growth & campaigns
High-Intent Google Ads
Search campaigns targeting buyers and people actively looking for your services. No wasted spend.
- Product & service search ads
- ROAS & CPA-focused bidding
- Transparent reporting
Process
How it works.
Direct access
You talk to the person doing the work. No account managers in between.
Pick what you need
One service or all three. Start where it makes sense, scale when you're ready.
Fast turnaround
No approval chains or internal meetings. Brief it, it gets done.
Skin in the game
Your results are my reputation. When something's off, I'm already on it.
Work
Recent projects

Growplay
Scaling an international e-commerce brand.
Shopify redesign, Klaviyo email flows driving +30% of revenue, and Google Ads across 4 markets.

PackedUp
From zero to conversion-ready.
First online presence for a premium packing service.

Perth Mobile Vet
High-intent search capture for a delicate, high-value local service.
Search-focused Google Ads driving qualified bookings month over month.
Want to talk?
Book a 20-minute call. I'll tell you honestly if I can help, and if I can't, I'll point you in the right direction.