Your website, email marketing and ads. Working together.
I build high-converting websites, Klaviyo email systems, and Google Ads campaigns for ecommerce brands and service businesses.
Currently accepting 2 new clients
building for global ecommerce brands
in ad spend managed across Google Ads and Meta
served across AU, UK, US, NZ










Having one person who understands our entire ecommerce stack — from the website to the emails to the ads — has been huge for Growplay. Lee's been instrumental in growing sales with our international launches in the UK, the US, and New Zealand.

Dylan S.
Founder at Growplay
Services
Help people find you.
Give them a reason to choose you.
From the first search to the next purchase or booking, I help your website, emails and ads work together. Start with the part your business needs most.
Website design
Show people what you do, why you're a good fit and how to get started. Websites that make it easy to enquire or book.
- Clear service pages and copy
- Mobile-friendly design
- Enquiry and booking flows
Shopify development
Make your products easier to find, understand and buy. Shopify builds and improvements shaped around your customers.
- Store builds and redesigns
- Product pages and configurators
- A smoother path to checkout
Klaviyo email marketing
Keep the conversation going after the first visit. Relevant emails that welcome subscribers, recover carts and encourage repeat purchases.
- Automated customer journeys
- Email copy and design
- Segmentation and campaigns
Google Ads management
Get in front of people searching for what you offer. Campaigns built around meaningful enquiries and sales, with a clear view of performance.
- Search campaigns and optimisation
- Conversion tracking
- Landing-page improvements
Process
How it works.
Tell me what you need
We talk through your business, what’s working and what you want to improve. I’ll help identify where to start.
Agree the plan
You get a clear scope, price and timeline before work begins, so you know what’s included and what I need from you.
Build, launch and improve
I do the work, you review it at agreed points, and we check everything before launch. Ongoing support is available when you need it.
You work directly with me throughout.
Work
Recent projects

Growplay
An international Shopify brand.
Shopify, email and ads supporting international growth.

PackedUp
From zero to conversion-ready.
First online presence for a premium packing service.

Perth Mobile Vet
Helping local customers find care.
Google Ads and website improvements for a local veterinary service.
Every project is different, so I don’t publish fixed prices. Book a call and I’ll give you an honest quote based on your actual needs — no pressure, no vague “it depends” runaround.
I build the full flow architecture — welcome series, abandoned cart, browse abandonment, post-purchase, and win-back sequences. Plus signup forms, segmentation, and campaign templates. Everything’s built to run on autopilot and drive 30–40% of your store’s revenue.
Both. I’ve managed multi-market campaigns for eight-figure ecommerce brands and built lead-gen sites for solo operators. As long as you want measurable results and not just a pretty website, we’ll work well together.
A landing page or simple site can be live in 1–2 weeks. A full Shopify store with email flows and ad campaigns is usually 4–8 weeks depending on complexity. I’ll give you a realistic timeline upfront.
Both. Some clients need a website built and that’s it. Others want ongoing Google Ads management, monthly email campaigns, and CRO improvements. We’ll figure out what makes sense for your business.
Ecommerce brands (Shopify) and local service businesses. I’ve worked across footwear, kids’ play equipment, wearable tech, packing services, veterinary, and education. If you sell online or need leads from search, we should talk.
Agencies give you account managers and junior staff doing the actual work. With me, you get 10+ years of hands-on experience — no layers, no handoffs. When something needs to change, you message me and it happens.
Want to talk?
Book a 20-minute call. I'll tell you honestly if I can help, and if I can't, I'll point you in the right direction.