Build it.
    Launch it.
    Grow it.

    I build high-converting websites, Klaviyo email systems, and Google Ads campaigns for ecommerce brands and service businesses across AU, UK, US, and NZ.

    Currently accepting 2 new clients

    10+years

    building for global ecommerce brands

    $5M+

    in ad spend managed across Google Ads

    5markets

    served across AU, UK, US, CA, NZ

    GrowplayBstoreSpacetalkPacked Up DigitalPerth Mobile Vet
    Having one person who understands our entire ecommerce stack — from the website to the emails to the ads — has been huge for Growplay. Lee's been instrumental in growing sales with our international launches in the UK, the US, and New Zealand.
    Growplay

    Dylan S.

    Founder at Growplay

    Process

    How it works.

    01

    Direct access

    You talk to the person doing the work. No account managers in between.

    02

    Pick what you need

    One service or all three. Start where it makes sense, scale when you're ready.

    03

    Fast turnaround

    No approval chains or internal meetings. Brief it, it gets done.

    04

    Skin in the game

    Your results are my reputation. When something's off, I'm already on it.

    Work

    Recent projects

    Growplay Shopify store homepage
    ShopifyGoogle AdsKlaviyo

    Growplay

    Scaling an international e-commerce brand.

    Shopify redesign, Klaviyo email flows driving +30% of revenue, and Google Ads across 4 markets.

    +30%of total store revenue from email
    40%conversion value up year-on-year
    PackedUp packing service website
    Web DesignLead Gen

    PackedUp

    From zero to conversion-ready.

    First online presence for a premium packing service.

    10 Daysconcept to live
    Top 3ranked for core local search terms
    Perth Mobile Vet website
    Google AdsCRO

    Perth Mobile Vet

    High-intent search capture for a delicate, high-value local service.

    Search-focused Google Ads driving qualified bookings month over month.

    2.5xincrease in monthly inquiries
    -28%decrease in Cost Per Lead (CPL)

    Want to talk?

    Book a 20-minute call. I'll tell you honestly if I can help, and if I can't, I'll point you in the right direction.